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Organizing a Successful VR Event for Your Business

Organizing a Successful VR Event for your Business

Whatever your line of business is, setting up a VR event to showcase your product and its capabilities to your clients is a very good idea. There are several reasons for this, which we’ll go into in detail.

But the best reason of all is that businesses that cannot chart the future soon find themselves a part of the past. And, ladies and gentlemen, the future is here…

Dominating names in industry are already using VR and AR to push forward their products and ideas. But the fact is that these technologies are already within the grasp of the average industry. And if that is so, how long will it be before competitors are using these marketing tactics against each other?

VR has the potential to multiply your sales

Firstly, VR allows you to demonstrate your product and what it has to offer in ways and dimensions that no other presentation system could possibly match. The simple fact is that VR sells better than anything else.

But there is another reason to launch a VR event, and that is that it is cutting edge technology, and your competitors are probably not doing it yet.

Just about every industry on the planet today has to deal with cut-throat competition, and hosting a VR event that showcases your product can be your way of staying one step ahead of the competition, at least at the present moment.

That brings us to the logistics of actually hosting a VR event.

The main question that you’re faced with when discussing logistics is whether you want to go high end or low end. Let me explain.

There are two types of headsets on the market today, the low end headsets that are basically a case that houses your smartphone, and which use its diplay to create the VR experience, and the high end headsets, like the Oculus Rift or HTC Vive.

oculus rift or htc vive for business

Our personal recommendation is that you go high end.

While the low end headsets are great for a casual VR experience at home, the high end headsets create an astonishingly realistic experience that will impress your clients and truly sell your products.

The HTC Vive is especially good for business presentations, because with its touch controllers your customers can actually interact with different objects in VR to create a deeply personal experience.

That will make a deep impression on them, and set them to thinking about your product not only during the presentation, but for a good period of time afterwards. Remember that the uniqueness of the experience is what we remember most.

VR presentations for business

When you present your product using a brilliant, state of the art product like the Oculus Rift, or the HTC Vive, you’re not merely creating a presentation, you’re creating a deeply unique experience that will impress itself upon your customer’s mind, and which he or she will remember again and again through the weeks to come.

There is no better way to sell a product effectively than to ensure that your customer remembers it again and again in the weeks to come.

Industries that can benefit from VR presentations range from engineering and design to the tourism sector and hotel industry. No matter what your economic sector, you can get a lead on the competition by enhancing your marketing with VR today.

Augmented reality vs Virtual Reality - AR vs VR

Both the Oculus Rift and the HTC Vive are cost effective and easily available. And deliver the results you need.

Cutting costs while shifting marketing to VR

Let’s talk costs. You want to use VR in your presentations, but you don’t want to encounter the cost of purchasing twenty high end VR headsets like the Oculus Rift.

Well, the good news is that you don’t have to purchase twenty headsets. All you have to do is arrange your presentation in such a manner that you don’t have to use more than five.

Five VR headsets, are a reasonable investment, and well worth the price for a company that wants to compete successfully with other companies in the same field – all of whom are probably going to be using VR in their presentations sooner or later.

So we’ll go back to what I was saying about using a smaller number of VR headsets in your presentation.

You need to break your presentation team up a bit to make this work.

One section of the team can handle a real life presentation, where knowledgeable people from your company speak with clients about the product. Then another section of the team can handle the VR presentation with around five headsets, while a third team handles questions that the clients may have after the presentation.

Doing this breaks down your audience so that the actual VR presentation will require fewer headsets. We believe that five VR headsets would be more than adequate for a presentation of this sort. Test the waters with a small purchase before you take the plunge.

VR demonstrations

Getting up a presentation in VR

That brings us to the practicalities of actually putting together a VR presentation in the first place. Creating a VR presentation is not really too different from creating an ordinary presentation, from a design point of view, and where the software is concerned, uses virtually the same sorts of software as are used to create normal presentations.

So, you can either create the presentation in-house or outsource it to a multimedia company. If your company already does presentations in-house, switching to VR will not be a problem for your design team. I could create a VR presentation myself, quickly and easily, working with VR movies and with software like Maya. It’s that easy.

So if you’d like to outsource your presentation, there are a lot of up-and-coming VR companies that will gladly create your presentation at a very reasonable price.

Cutting costs when making VR Presentations

One thing that can massively cut costs, as well as improve your presentations by allowing you to make 360 degree videos in true 3D, is a stereoscopic panoramic video camera like VUZE. This is fairly cheap, and easily available.

VUZE stereoscopic 3D 360 degree camera for business presentations

A camera like this will allow your company’s design team to film your own presentations and then stitch the stereoscopic videos together to create a smooth and composite experience for your clients.

By demonstrating how your product works on site in true 3D 360-degree Virtual Reality, you can demonstrate to them that it is the product on the market best able to serve their needs.

And that is all you need to convince someone that your product is capable of, to convince them to buy your product.

VR AR business marketing

How to Watch Sports in VR?

How to Watch Sports in VR

3D cameras have become fairly common at many sports events today, but most especially in football. This really gives sport fans exceptional views of the game, in some cases even superior to buying a ticket in the stands, because the 3D cameras allow you to shift from camera to camera at will, thus allowing you to view the event from different angles.

Not only that, but the regular 2D sports feed also appears in Virtual Reality, so that you can pick up crucial shots and action replays as well. This leads to a far more interactive experience that allows a spectator to really choose his or her point of view while taking in the action. Generally speaking, all you need is your VR headset, and you’re set to go.

NextVR camera

The Olympics in VR?

As a matter of fact, the last Olympics actually experimented with Virtual Reality, broadcast by major networks like the BBC and NBC. And they did succeed in doing it… to some extent. That was a first in Olympic history.

olympics in VR kristina baskett 1

The games were viewable by anyone with a VR headset, but unfortunately, to view an event in VR, you had to wait till the next day, as the VR broadcasts were delayed for 24 hours due to the fact that the technologies were still in a fairly experimental stage.

However, the technology has come a long way in the single year that has passed, and today matches in various sports are broadcast in VR and are streamed live smoothly.

Exciting as all this is, it’s limited to certain platforms. The high-end platforms such as the Rift and Vive don’t have much going for them here.

NextVR dominates at the moment

NextVR is the company that’s pioneering sports coverage in Virtual Reality, and compatible headsets are cheap and easily accessible. All you have to do is slip on one of these, access the NextVR site, and you’re with your favourite team, watching them win or lose their current event in Virtual Reality.

What can you watch with NextVR?

NextVR more or less started out with delivering incredible NFL and International Champions Cup content. They specialize in post-game highlights, not live streaming, but they’re good. You get to see brilliant close-ups and highlights in incredible 3D – and since these are highlights, there’s not a moment when you’ll be bored. This is the VR experience for the sports VR enthusiast.


What else does NextVR deliver?

The NBA live, as well as some of the best ringside boxing action. There’s also Wimbledon, as well as various non-sports events, such as World of Dance.

Make no mistake, NextVR is the cutting edge of sports VR technology today. Considering the low cost of a compatible headset, if you’re a sports enthusiast, there’s no excuse not to get one today. Trust us, it’s a decision you’ll never regret, as you experience your favourite sports more up-close and personal than you ever have before.

As we said earlier, if you have that headset, all you have to do to get started is visit the NextVR WebSite.

How to Watch Sports in NextVR

The Future

A lot of big names in sports are experimenting with different ways of relaying new perspectives of the match in VR. Only last year, a Spanish company called FirstV1sion used small wearable cameras to allow VR feeds to be streamed from the players’ perspective itself.

Not only do you get a video feed, but an audio feed as well.

There are even sensors that give you a continuous reading on the players’ body stats! But that’s still limited compared to what is to come.

With the players, on the field!

Yes, within the next few years, sports VR is going to shift dramatically in the direction of putting the VR spectator right on the field, at whatever spot he or she chooses to be in, giving each person a perspective on the action impossible in reality – even if you have a front-seat in the stands. Virtual reality – in sports – is going to blow reality clean out of the water.

boxing in vr 5
When a blow lands, you’ll feel the pain in VR – no, not really.

The effort to put a person on the field in VR has been pioneered by a company called Ripley Technologies, which is already working on prototypes of cameras that will capture action in true VR to create seamless Virtual Reality renditions of sports action that can be accessed by spectators from an on the field perspective.

This technology, being experimental, has not been used in complete matches as yet, but it has been used to feature short highlights in the NBA.

However, what about the social aspect of viewing sports?

You know, settling down to watch a match with your buddies and a few beers. How do you do that in 3D? A company called Virtually Live is pioneering a way to do just this. In Virtually Live’s system each person is represented by a 3D avatar, much like in a conventional 3D video game.

These avatars can interact with each other and talk to each other.

The firm believes that this will add the social element to watching sports in VR. AltspaceVR is another company that’s trying to break into the social aspect of sports viewing in VR.  It’s likely that these companies will succeed in creating a social experience in VR, because games like Second Life have already created whole digital worlds where people interact with each other – even economically.

Compared with that, simulating a couple of buddies sitting down together to watch a football game together should be dead easy. 

Yes, VR is the future of sports viewing. Shouldn’t you be in on this right now?

looking at sports in VR with friends

How to Extend Range and Connect a VR Headset to a Computer in Another Room?

Extending the wires of the HTC Vive

The cables on the HTC Vive don’t usually get in the way when you’re playing a game in a reasonable space. The problems arise when you want to either play in a very large area, using multiple Vives, or in a different room from the one in which your PC is sited. Both can be serious issues, since the cable on the HTC Vive is 15 feet long – quite a decent length actually, but short if you want to extend the distance from your computer for any reason.

I already mentioned that the cable tends to fall short in a large room. It can also fall short if you want to get the cables out of the way in a very active VR game, by suspending them from the ceiling. Didn’t know this was possible? Check out this great cable-management system.

Ordinary extensions to the cable cause lag…

It’s important to know that the cables that connect the PC to the VR Headset can’t be extended in an ordinary manner, or you might experience lag. This is actually caused by the long cable delaying transmissions! The lag can become even more pronounced if you have a ‘LAN extension box’ along the way – and if you want to extend the cables in the ordinary manner, it’s likely that you might have to have several. That won’t work, and will ruin your playing experience.

Lag from cable extensions

Is it possible to solve the issue, and have perfect, no-lag transmissions with a cable that is just as long as you need? Of course, but to do so, you have to use special cables designed to reduce lag in transmission, and extend the LAN using a special method that bypasses the usual LAN system.


Don’t be. I’ll be explaining the process step-by-step. It’s easy! First of all, here’s a little diagram of how the connections to the HTC VR Headset work…

Extending the wires of the HTC Vive

Extending the reach of an HTC Vive’s cables up to 50 feet.

This isn’t too difficult. Actually, the HDMI cable that links the VR headset to the link box is the sort that doesn’t transmit efficiently over 20 feet. But there are special cables that can do this, called ‘Active HDMI cables’.

Active HDMI cableHere’s where you can get a 30 foot long active cable on Amazon. Need more length? Here’s where you can get a 50 foot cable. These can extend the reach of headset-link box link-up to up to 50 feet. So that’s one problem solved. Do bear in mind that one end of the cable is the source, and needs to be connected only to the link box, with the other end at the helmet. The cable cannot be used in reverse.

What if I need the cable to go more than 50 feet?

Alright, so that could happen. What if your computer’s in another room? What with the necessity to have a cable long enough to move around in VR, even 50 feet of high-speed cable may not be sufficient.

To extend this further, you need to extend the USB.

However, this isn’t easy, as USB is a slow-transfer system. To make it a ‘fast-transfer’ system, you’re going to have to replace it with something else.

For this, you’ll need a pair of USB-Ethernet repeaters.

These will bypass the problem of a lengthy USB cable not being able to handle the volumes of data transfer that VR requires. Here’s where you can get the USB-Ethernet repeaters. And you’ll need a high-speed cable to go along with that, of course. Plug these in, and you’re set to go, and you have a vastly increased range, and no lag.

USB Ethernet repeatersNow you can not only use your VR headset in another room from your PC, but you have more than enough space to move around in that room, and you can suspend them from the ceiling to get them out of your way.

You have the best of all possible worlds…  in VR.